Lynda Friesz Public Relations began as a sole proprietorship, established by our company's president, Lynda Friesz-Martin in 1982. When the company first started its focus was on providing publicity campaigns for professional rodeos. Within a few years, LFPR landed the Winston Tour Rodeo Series account. LFPR implemented a nationwide public relations campaign to create positive public opinion and increase awareness for the Winston Tour. LFPR's efforts secured feature stories in USA Today and Sports Illustrated. LFPR was also responsible for encouraging ESPN to provide weekly rodeo coverage. The tour also received media exposure in local markets across the United States including, Sacramento, Calif., Lexington, Ky., Denver, Colo., Casper, Wyo., Reno, Nev., and numerous others.