Lynda Friesz-Martin draws from seventeen years of experience as a public relations professional, with her services ranging from major corporate and public-sector clients, to special events and professional sports. Lynda’s responsibilities include overseeing all of the day-to-day activities and business operations of her firm.

Lynda managed public relations and marketing activities for a variety of small businesses and high-profile corporate clients. She served as a former national media director for professional rodeo’s Winston Tour Rodeo Series, and was also responsible for managing the nationwide event sponsorship for BULL’S- EYE Barbecue Sauce, a program that helped drive the brand to becoming the number-one selling premium barbecue sauce in the nation.

As the Winston Tour Rodeo Series Media Director, Lynda was responsible for conducting spokesperson training, coordinating and facilitating media tours and writing and disseminating all press releases. Drawing upon her experience as the Winston Tour Rodeo Series Media Director, she helped drive BULL’S EYE sales to number one in 1991. While with BULL’S EYE, Lynda's responsibilities included event coordination, coordinating and facilitating media tours, writing press releases and conducting spokesperson training.

Beyond working for national corporate clients, she has constructed and implemented public relations campaigns for Papa Murphy’s Pizza, Boise Urban Stages, Idaho Transportation Department and Operation Night Vision, just to name a few.

Lynda is a 1982 graduate of Boise State University where she earned her bachelor of arts degree in communications. She currently serves as BSU's adjunct Public Relations professor and is working on her graduate degree.