Impressed with LFPR's work on the Winston Tour, the regional product manager for BULL'S-EYE Barbecue Sauce contracted LFPR to design and implement an introductory test program in the western region. Our task was to create awareness, enhance image and increase trial. LFPR's strategy was to reach people at a grassroots level using product sampling and event sponsorships - specifically rodeo sponsorships. The brand's market share soared almost immediately after the campaign was implemented. The brand then retained LFPR to implement a nationwide sampling and local event program. The campaign drove sales, making it the number one premium selling barbecue sauce in the nation.

The BULL'S-EYE account served as the cornerstone upon which Lynda Friesz Public Relations, Inc. was built. LFPR Inc. is a privately held Chapter S-Corporation. Lynda Friesz-Martin is the company's sole stockholder.