Lynda Friesz Public Relations, Inc. is a boutique agency that focuses on client needs. Each team member's knowledge spans public relations, marketing, advertising and creative development. Our people are not restricted to specialized tactical areas. The result is a synergy where all team members work towards a unified vision that focuses on client solutions.

Lynda Friesz Public Relations began as a sole proprietorship, established by our company president Lynda Friesz-Martin in 1982. When the company first started, it focused on providing publicity campaigns for professional rodeos. Within a few years LFPR landed the Winston Tour Rodeo Series account. LFPR implemented a nationwide public relations campaign to increase awareness for the Winston Tour. LFPR's efforts secured feature stories in USA Today and Sports Illustrated. LFPR was also responsible for encouraging ESPN to provide weekly rodeo coverage. The tour also received media exposure in local markets across the United States including, Sacramento, Calif., Lexington, Ky., Denver, Colo., Casper, Wyo., Reno, Nev., and numerous others.

Impressed with LFPR's work on the Winston Tour, the regional product manager for Bull's-Eye Barbecue Sauce contracted LFPR to design and implement an introductory test program in the western region. Our task was to create awareness, enhance image and increase trial. LFPR's strategy was to reach people at a grassroots level using product sampling and event sponsorships - specifically rodeo sponsorships. The brand's market share soared almost immediately after the campaign was implemented. The brand then retained LFPR to implement a nationwide sampling and local event program. The campaign drove sales, making it the number one premium selling barbecue sauce in the nation.

The Bull's-Eye account served as the cornerstone upon which Lynda Friesz Public Relations, Inc. was built. LFPR Inc. is a privately held Chapter S-Corporation. Lynda Friesz-Martin is the company's sole stockholder.